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OK so you want to know about the ultimate mobile phone?

See why Apple own the mobile space here…

I have collated some information from around the net for your viewing pleasure. 🙂

All the details are at www.apple.com of course.

Gartenberg:Apple’s new iPhone 4 “is nothing short of stunning. I know you think you might already know what the device looks like but trust me, it’s not even close to seeing the device up close and in person. It’s super thin at 9.3mm which is a shrink down of 24 percent. It’s got a solid feel and heft and the metal trim (which are also the antennas) gives it a very elegant look,” Michael Gartenberg blogs for Gartenblog. “You’ll know immediately it’s an iPhone but this is Apple’s best effort in design yet.”

“Retina Display. Again, this has to be seen to be appreciated. Apple has upped the ante on the phone display market with a new design that’s now 4x greater in terms of pixels than previous iPhones,” Gartenberg writes. “That means that text and graphics take on a stunning new clarity. At 326 pixels per inch, Apple has now hit the magic threshold above 300 where the retina simply can’t see the individual pixels anymore. Web pages, email, photos all have a stunning new clarity. Using the same screen tech as the iPad, it’s far superior to AMOLED in terms of use in bright sunlight and has a very nice wide viewing angle. This is now the new benchmark for all devices to follow.”

“It’s running an A4. Just like big brother iPad. Suffice to say performance is excellent. There’s a degree of fluidity that’s fantastic across the board… Taking advantage of the iPhone 4′s front facing camera, FaceTime is mobile video conference done right. It works iPhone 4 to iPhone 4 and it’s WiFi only for 2010. What it is though is simple. There’s no setup, there’s no configuration. There’s no lag. Audio and video are fully in sync. In short it just works. We knew there might be this sort of capability from some of the leaks but the truth is, until you see it in action, it’s hard to appreciate. Even cooler, it’s all open so developers can easily add this functionality to their apps. Skype, are you listening? Apple isn’t the first to market with video conferencing on a phone but they’re the first to get it right. It’s not a feature unless the mass market uses it and I expect FaceTIme will drive a lot of sales.”

Daniel Eran Dilger: With their new iPhone 4 and its iOS 4 software, “Apple’s marketing makes it very clear that iOS delivers multitasking that works, rather than an unrestricted environment where your battery doesn’t anymore,” Daniel Eran Dilger writes for RoughlyDrafted. “Strike one at Android.”

“Steve Jobs also articulated on stage the value of creating an integrated product, highlighting both FaceTime and iMovie as integrated applications of the new cameras,” Dilger writes. “Google has no impetus to deliver sophisticated applications of hardware it isn’t selling; it leaves that up to the hardware makers, who are all terrible at software. That’s why, despite having a fancier camera than the 3GS, the Droid was panned for not being able to take decent pictures. Which is why most people want a camera in the first place, as opposed to having bragging rights on hardware specifications. Strike two on Android.”

Dilger writes, “The Nexus One bellyflopped into the same shallow nonsense that Microsoft dove into with the Zune HD: displays that only look really good in candlelit rooms and flashy screen animations that make for a wizzy demo but an unpleasant or at at least non-optimal experience for end users. Both Google and Microsoft are trying to impress the press, not their customers. Incidentally, that’s also why both are championing Adobe Flash rather than explaining to their customers that a beta-level Flash Player is not worth their time or battery. That’s a third strike on Android.”

Macworld: “We had the chance to spend a half an hour with the iPhone 4 in its natural habitat: an Apple-designed demonstration center in the Moscone West convention center, right after Steve Jobs’s 2010 Worldwide Developers Conference keynote. So we tried as many of its new features as we could, and got a feel for Apple’s most significant iPhone upgrade yet,” Dan Moren and Jason Snell report for Macworld.com.

“When you first heft the iPhone 4, you still get the sense that it is an extremely solid, well-put-together device. According to Apple’s specs, the iPhone 4 is a tenth of an ounce heavier than its predecessor, the 3GS, though as it measures in at a narrower 2.31 inches (to the 3GS’s 2.4 inches) and a thinner .37 inches (compared to the 3GS’s .48 inches), you get the impression of an incredibly dense device,” Moren and Snell report. “And somehow, as with every subsequent iteration of an Apple product, the company has managed to make its earlier designs look almost clunky by comparison—using the device gives you the impression that this is the handset that Apple has been waiting to make for the last three years.”

Moren and Snell report, “At 326 pixels per inch, the iPhone 4’s display offers a level of legibility that you’ve come to expect from the printed page, not a computer. The original iPhone’s high-resolution screen (163 pixels per inch) was already a huge step up from what we’d expected from a computer display, but the iPhone 4’s screen is in a completely different category… The screen uses the same in-plane switching (IPS) techniques used on the displays in all the iMacs and in the iPad. As a result, the display is bright and colorful, with a massive viewing angle that really does look great, no matter which way you hold it.

Photos and videos are absolutely spectacular on the iPhone 4. It really is like looking at a self-illuminated photographic print, not a computer image. High-resolution videos play smoothly and look immaculate.”

Oppenheimer’s Yair Reiner: The dribble of leaks that preceded yesterday’s official unveiling of the iPhone 4 probably left some with the impression the new device offers nothing surprising or very new. Sound familiar? In fact, Apple’s (AAPL) latest refresh catapults the smartphone category forward along every axis of relevance to consumers: OS sophistication, speed, battery life, display resolution, video connectivity, and camera quality. If products like the HTC Incredible demonstrate that Apple’s competitors have significantly improved their game, the iPhone 4 suggests the stronger competition has sparked an almost fierce level of innovation at Apple. The competition is taking aim, but the target keeps moving faster. Reiterate Outperform and $320 PT.

BMO Capital’s Keith Bachman: We believe FaceTime (video calling) is a game changer and must-have feature that could provide huge upgrade potential, since FaceTime only works on the new iPhone 4. If we assume 20% of the approximate 50 million installed base upgrades to the new iPhone 4, then 10 million iPhones would be upgraded and replaced, which provides us with confidence in our September- and December-quarter unit forecasts of 10.2 million and 12.2 million, respectively.

Kaufman Bros.’ Shaw Wu: We believe the rich features, refinement, and higher build quality are worth noting and difficult to comprehend without seeing and using the new iPhone first-hand (which we had the pleasure of doing post keynote). … We believe the new iPhone 4 will likely drive upgrades here in the U.S. and sway some users to switch to AT&T (T).

Susquehanna’s Jeffrey Fidacaro: Video, video, video — Apple leaps ahead of the competition. In our view, Apple’s strategic focus on improving display, both rendering and resolution, along with video capture has been a key competitive advantage for the iPhone. Now, Apple takes another step ahead of the smartphone competition by also adding native video calling capability.

BCG’s Colin Gillis: Like all things Apple, it’s not just the whiz-bang hardware of the ultra slim phone, display and battery — but the overall package including the ability to shoot, edit, and share HD movies. The other major showcase was the iOS operating system with its multi tasking and support for the iAds platform. We are disappointed that the phone is not going to be in stores until June 24th — after Father’s day.

Thomas Weisel’s Doug Reid: Overall iPhone 4 meets but does not exceed our expectations for the device going into the event. Noting the absence of a new carrier announcement in the US and a June 24 shipment date for iPhone 4 (vs our prior expectations of early July) we are leaving our iPhone estimates unchanged at 8.59mn for the June Q and 12.08mn for the Sep Q. We reiterate our Overweight rating and price target of $340. … Although we expect iPhone to enjoy a steeper international ramp than prior iPhone launches (88 countries by the end of September), we expect US sales growth by comparison to lag prior launches as US consumers increasingly focus on network quality, where AT&T and AAPL clearly lag and where a growing field of Android choices continues to blunt the cutting edge of AAPL’s iPhone.

Deutsche Bank’s Chris Whitmore: Apple announced iPhone customers on AT&T will be allowed to upgrade 6 months early. We do not view this as benevolence but as a calculated move to lock-in customers with two year contracts prior to losing exclusivity. In addition, we believe AT&T’s entry data plan price cut from $30 (unlimited) to $15 (restricts downloads to 200MB) will drive incremental iPhone demand (lowering the user’s TCO). In aggregate, we believe the combination of the attractive form factor / functionality of the iPhone 4 and early upgrade option will drive robust iPhone 4 unit shipments. We view our 41M CY10 iPhone unit estimate as conservative… We believe the video calling feature (iPhone 4 to iPhone 4) will spur upgrades as the network effect encourages faster adoption (i.e. multiple family members may upgrade simultaneously). In addition, we expect FaceTime to be rolled out across many Apple products over time (iPads, etc).

William Blair’s Ralph Schackart: In our view, following a blog preview of the hardware and Apple’s preview of the new software features (both occurring in April 2010), the major new iPhone features were largely expected (a front-facing camera, enabling video conferencing, improved screen resolution, and an iPad-like processor [A4], with a larger battery to extend battery life). The timely (June 24) release of the iPhone and positive comments on the iPad announcement give us further confidence in our estimates (36.9 million iPhones and 3.15 million iPads during fiscal 2010). We maintain our Outperform rating.

Morgan Keegan’s Travis McCourt: In sum, the WWDC announcements by Apple were as expected. The iPad download stats are remarkable, and may be the real story of the day, and the iPhone 4’s features are impressive, and will clearly allow it to maintain its dominance at the high end of the smartphone world. We had already built into our financial expectations iPhone shipments for June, and we will update our iPad estimates (which need to be higher at this point) and adjust for recent currency fluctuations over the next few weeks.

These things are going to FLY off the shelves.

You can pre-order from 15th June.

All the info you need about when/how to buy/upgrade…

Any questions – shoot!